PML - The out of home media specialist - Outdoor Advertising Northern Ireland

 


PML is proud to be at the forefront of research into the effectiveness of out of home media in Northern Ireland. First developed in 1997, and with fieldwork carried out by Millward Brown and IPSOS MORI, the Poster Impact project has researched over 1,300 campaigns.

Poster Impact provides answers to questions such as: “Did my target audience notice my out of home campaign?” and “What did the public think of our poster design?”

Below are the top recalled and rated campaigns from our latest wave of research.

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Top 3 Recalled Campaigns - Sep & Oct 2016

No. 1 Recalled Campaign

Advertiser

Format

All Adult Recall

Media Agency

Hop House 13

6's

57%

Carat

Click for larger image

No. 2 Recalled Campaign

Advertiser

Format

All Adult Recall

Creative Agency

Media Agency

Danske Bank - Mortgages

48's backlit

55%

Elm House Creative

Posterscope

Click for larger image

No. 3 Recalled Campaign

Advertiser

Format

All Adult Recall

Creative Agency

Media Agency

Danske Bank - Mortgages

48's

52%

Elm House Creative

Posterscope

Click for larger image
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Top 3 Rated Campaigns - May 2015

No. 1 Rated Campaign

Advertiser

Format

All Adult Rating

Creative Agency

Media Agency

Spar

6's

7.97 / 10

Genesis Advertising

Genesis Advertising

Click for larger image

No. 2 Rated Campaign

Advertiser

Format

All Adult Rating

Media Agency

Magners Irish Cider

6's

7.86 / 10

Viseum

Click for larger image

No. 3 Rated Campaign

Advertiser

Format

All Adult Rating

Creative Agency

Media Agency

Spar - Autumn

6's

7.95 / 10

Genesis Advertising

Genesis Advertising

Click for larger image


 


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